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The team at Reprotech Studios got into action early on Saturday morning as shoppers thronged the City centre starting some of their early Christmas shopping.
Five members of staff from the print company, who have been one of the Community Carol Concerts main sponsors for many years, carried the thick laminated 5' board, having to sidestep tourists and locals, from Micklegate, over Ousebridge onto Spurriergate and then finally to St Helen's Square where the print was mounted at the side entrance to the Guildhall.
The photograph shows Lily Martin drilling the final screw into place to hold the poster firm for the duration of its stay at The Guildhall.
You will notice a few of these larger promotion boards around the City as we get nearer to Sunday 11 December, in the hope of swelling sales at this year's Carol Concert.
Have you got your ticket yet ?